Webinars
Dan Post Boot Camp: Digital Product Testing Drives Speed, Sell-in and New Style Success
Learn from Stephanie Greenfield, Managing Director of Product Development at Dan Post Boot Company, how the iconic western brand is leveraging digital product testing and the Voice of the Customer to get to market faster with winning new styles. Hear how Dan Post is:
- Leveraging data to reduce development and sample costs and increase speed to market
- Listening to the Voice of the Customer to improve accuracy in creating and pricing winning styles in challenging segments amid the COVID pandemic
- Selling-In with confidence using win-win data to make the case for new styles
If you would like to request the presentation deck please contact marketing@firstinsight.com.
Highlight Clips
Saving Time and Money within the Product Development Cycle
Optimizing Assortments to Get the Right Product to the Right Consumers
Supporting Sell-in to Retailers by Leveraging First Insight Results
Testing Consumer Value Perception Using First Insight
As Seen On:
Keywords:
- predictive analytics
- retail
- Webinar
- Footwear
- Reduce Markdowns
- Specialty Retail
- Reduce Store Testing
- Wholesaler
- increase margins
- Reduce Sample Costs
- Improve Product Success
- artificial intelligence
- digital product testing
- Improve Product Success Rates
- Improve Speed to Market
- Voice of Customer Analytics
- manufacturer
- COVID-19
- market disruptions
- Dan Post Boots
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