The AI and Machine Learning results provide the insights you need in the form of product recommendations, qualitative customer comments, and price elasticity data. With First Insight’s cloud-based platform, data output is interactive and allows you to hone in on specific customer comments and responses. If a product’s projected performance does not match expectations, it is easy to identify the reason behind the data and make design or pricing adjustments to improve performance.
First Insight’s Predictive Analytics platform also provides demographic details by age, gender, and location to show how each product performs by segment. Whether you are targeting young men, loyal customers of competitors, or residents of the UK, you will have the answers necessary to make the right product decisions.