apparel voice of customer testing results diagram

Embrace the Art & Science of Customer-Centric Fashion & Apparel

Unlock the power of forward-looking analytics and AI to make informed design decisions, eliminate low-rated styles, and create collections that captivate. Start leveraging data to remove guesswork and empower you to perfect your craft. Experience how First Insight's Retail Decision Platform creates a chain reaction of data-driven decisions, delivering proven value across strategy, product, pricing, and marketing initiatives.

Solutions Across the Lifecycle

graphic tee consumer segment insight results screen heat map

Strategy and Planning

Navigate the apparel landscape with timely, data-backed decisions. Seamlessly scale your operations, expand product lines, and keep a competitive edge, ensuring your strategies always stay a stitch ahead.

dressy tank concept testing and assortment optimization results screen

Product Design and Merchandising

Eliminate uncertainty and elevate your designs with actionable consumer insights. By leaning into data-driven intelligence, make informed choices about your apparel designs and streamline sourcing processes, ensuring products are aligned with your customer and financial targets.

long evening gown price optimization results demand curve

Master the Pricing Game throughout the Lifecycle

Tap into precision pricing tools to inform cost engineering decisions when deciding on adding or removing product attributes. Optimize pricing strategies pre-season, in-season, or planned season to capture the bulk of demand and maximize margin.

digital product testing results for men's dress button down to inform inventory buy depth

Planning and Inventory Optimization

Avoid the pitfalls of overstocking and missed sales opportunities. Harness real-time insights into customer preferences to make strategic production, buy-depth,  and distribution choices, all while eliminating costly inefficiencies from inaccurate demand forecasting.

jean shorts digital product testing results for channel pricing strategy

Increase Sell-in and Negotiate Better Terms

Empower your sales team with targeted consumer insights to improve sell-in per retailer, channel, and country. Secure the best wholesale deals, ensuring optimal pricing and terms that reflect the true value of your standout pieces.

apparel digital ad test results and winning messaging

Customer-Led Marketing Initiatives

Increase conversions, align your brand with target consumers, and optimize marketing campaigns through consumer-informed initiatives. Understand customer preferences, craft compelling brand stories, and deliver personalized shopping experiences that foster unwavering loyalty.


Ready to give your customer a seat at the table?

Talk with us today to learn how First Insight can help you equip your teams with rich insights that boost profitability and allow you de-risk your decisions.

Stop Reacting. Start Predicting.

4-10% Increase in Sales and Gross Margin
30% Reduction in Sample Costs
80% Increase in New Product Success Rate

Ready to optimize assortments & drive profitability?

Fill out our form to request more info, pricing information, or a free demo personalized for your business case.