Reports & Whitepapers

Retail Executives Speak on Supply Chain: Shortages, Pricing and Delays


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First Insight partnered with the Baker Retailing Center at the Wharton School of the University of Pennsylvania to survey senior retail executives on the persistent challenges around supply chain disruption and inflation. Read our press release for more details.

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To support the retail industry, we surveyed senior retail executives to create a report that will benefit all of retail. As inflation and supply chain disruptions continue and demand outpaces supply, retailers and brands are turning to First Insight for decision support in identifying substitute products and optimizing pricing based on real-time consumer price elasticity data. The study explores retail executives' perceptions of current industry challenges including supply chain disruption, inflation, and pricing management. 

First Insight's findings are based on a survey conducted in partnership with the Baker Retailing Center at the Wharton School of the University of Pennsylvania. The executive survey was based on a sample of 51 retail senior-level business executives (C-suite, EVP/SVP, Vice President, and Director roles), and was fielded in October 2021. Further details on the findings are available upon request.


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