![Offensive Products](jpg/risk%20avoidance%20blog%20thumbnail2-18d2d.jpg?width=365&name=Risk%20Avoidance%20Blog%20Thumbnail2-1.jpg)
First Insight Blog
Check out our blog posts for a broad-ranging overview of market trends, research findings, and company news.
Posts about Inform Design Decisions:
![Offensive Products](jpg/risk%20avoidance%20blog%20thumbnail2-18d2d.jpg?width=365&name=Risk%20Avoidance%20Blog%20Thumbnail2-1.jpg)
![PLM](png/plma2bd.png?width=365&name=PLM.png)
![](jpg/randa%20thumb94d0.jpg?width=365&name=randa%20thumb.jpg)
First Insight Blog
How Randa Accessories Shifted Focus to the Consumer to Increase Sales
![Chicos-cover-image](jpg/chicos-cover-image2a41.jpg?width=365&name=Chicos-cover-image.jpg)
First Insight Blog
Even in Pricing, Chico’s Says One Size Won’t Fit All
![](jpg/shoe%20demand%20customera084.jpg?width=365&name=shoe%20demand%20customer.jpg)
![voice of the customer](jpg/s.oliver_cover-photo8c2e.jpg?width=365&name=S.Oliver_Cover-photo.jpg)
First Insight Blog
How s.Oliver Picks Winners Faster By Listening to the Voice of the Customer
![](jpg/davids-bridal_in-store-19e51.jpg?width=365&name=Davids-Bridal_In-Store-1.jpg)
First Insight Blog
How David’s Bridal “Let the Dogs Out”
![](jpg/airport-advertbd8c.jpg?width=365&name=Airport-Advert.jpg)
First Insight Blog
Gucci and Hermès Capture Loyalty from the Jet-Set Crowd at Airports
![](jpg/showroom828a.jpg?width=365&name=showroom.jpg)
First Insight Blog