Reports & Whitepapers

The State of Consumer Spending: Gen Z Influencing All Generations to Make Sustainability-First Purchasing Decisions

Generations-Report COVER IMAGE


First Insight and the Baker Retailing Center at The Wharton School of the University of Pennsylvania surveyed consumers in the U.S. on how sustainable practices are impacting shopping habits and purchase decisions. The results point to the growing momentum for sustainable purchases, with Generation Z influencing other generations towards sustainability.

Consumers demand sustainability from retailers. First Insight helps retailers reduce waste by using digital product testing and predictive analytics to create, produce, and market the products customers want and to understand consumer views on sustainable products. Learn more about how First Insight can help kick-start sustainability initiatives.

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