Case Studies

francesca's Launches a New Product Category with Confidence

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When faced with uncertainty, it can be difficult to make an informed and profitable decision on product assortment. Not accurately knowing if the consumer will like the product or have the means to buy at your estimated price point can no longer exist in today's market.

francesca's incorporated First Insight's InsightSUITE Platform to determine if their targeted customer was interested in purchasing slippers, a category they had never sold before.

Screen Shot 2022-07-12 at 12.55.19 PMOutcome:
First Insight's tool allowed francesca's to know what types of slippers had the highest value score and where they could set their optimal price point in order to reach their target consumer. This strategy helped francesca's gain confidence in their decision-making, expand their reach, and ultimately give their customers what they want.

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