Reports & Whitepapers
Coronavirus Curve: The Impact on Consumer Behavior
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The last few months have been both uncertain and unpredictable as the world experienced the first global lockdown in history.
First Insight began tracking its impact on consumer behavior on February 28, 2020 with five separate studies in total conducted through April 30, 2020.
Our results show:
- Consumer Behavior has largely followed the curve of the Coronavirus Outbreak.
- The top-demanded product categories during and after quarantine.
- The sensitivity of consumers to promotional discounts as stores continue to reopen.
Download our two infographics for more details.
Check out our other infographic covering consumer concerns about safety as stores continue to reopen.
Methodology:
For immediate questions or to request our full data set, please email Marketing Manager sarah.efremenko@firstinsight.com.
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