Reports & Whitepapers

Back to School: Footwear and Consumer Behavior Report

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With prices soaring, businesses are on the edge of their seats this back-to-school shopping season eager to see how inflation and economic downturn will impact consumer behavior and footwear sales. First Insight partnered with the Footwear Distributors and Retailers of America (FDRA) to produce this report to help you step into your consumers’ shoes by understanding key insights around spending, social media, shipping, and more. You can also see how consumer behavior has shifted between 2021 and 2022. Download the report to learn how families are preparing their children for the upcoming school year.

In this report, we ask households with school-aged children:

  • Are you planning to spend more on back-to-school shoes this year than last year?
  • What social media platforms do you plan on using to research and assist in your back-to-school shopping?
  • Where do you expect to purchase shoes for your child?
  • What most influences where you shop in-store?
  • If you’re shopping online for back-to-school, how long do you expect shipping to take?
  • When shopping online, how much are you willing to spend on shipping?
  • How many pairs of shoes per child do you expect to buy for back-to-school?
  • Because of high gas prices, are you going to do more online shopping?
  • Are higher prices changing where you are shopping?

Interested in watching instead of reading? Click here to watch the full webinar replay discussion of this report!


About First Insight

First Insight is the global leader in Voice of the Customer retail solutions, transforming business decision-making through actionable consumer insights and AI. First Insight’s platform enables retailers and brands worldwide to boost revenues and profitability by informing strategic decisions with consumer data and removing guesses and personal opinions. Trusted by leading retailers, vertically integrated brands, mass merchant retailers, and wholesalers, First Insight leads in optimizing strategy, product, pricing, planning, and marketing decisions. For further information, visit


First Insight & FDRA’s findings are based on a survey conducted through its proprietary platform. The report is based upon a sample of 691 U.S. households fielded in July 2022. The sample was proportionately balanced by region, gender, and income. Further details on the findings are available upon request.


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